About Turmeric

About Turmeric

Native to India, turmeric is a flowering plant with an edible rhizome that contains curcumin, among other medicinal components. Full of antioxidants, turmeric has been rigorously studied for its antibacterial, antiviral, antimicrobial, antiseptic and antifungal properties. Studies have found that this powerful anti-inflammatory root is safe for most people* and has 600+ short-term and cumulative physiological benefits, including:

  • Eases joint and muscle pain and improves flexibility
  • Helps with muscle recovery
  • Strengthens the immune system
  • Aids healthy digestion
  • Reduces plaque buildup throughout the body
  • Supports brain health and memory
  • Aids cellular health and repair 
  • Improves health of skin and other organs
  • Regulates blood pressure
  • Naturally thins blood
  • Reduces cramps and other PMS symptoms
  • Eases hangovers and other overindulgences

About Anjali’s Cup Resilience® Turmeric

  • Lead-free
  • Sustainably sourced, certified organic, single-origin, grown in nutrient-dense clean soil
  • More than double the standard curcumin (~6%)
  • Minimally processed and never boiled so it is virtually as fresh and potent as the day it was harvested
  • Finely ground at low temperatures for each batch without any fillers or additives
  • Smooth and fruity taste
  • 3 varieties of turmeric ensure it is mild on the palate and offers a broad spectrum of benefits

About Burlap & Barrel’s New Harvest Turmeric

Limited harvests and high processing cost make Anjali’s Cup Resilience® Turmeric a premium offering. Led by her desire to make clean turmeric accessible to as many people as possible, Anjali turned to her friends at Burlap & Barrel to source the turmeric used in her new offering, Ma’s Haldi Doodh Masala. 

  • Lead-free
  • Sustainably sourced, organically grown, single-origin
  • High in curcumin (~4%)
  • Sweet and floral flavor
  • Traditional turmeric variety 

*Whole turmeric in modest but effective doses as used in our products is safe for daily consumption and supports overall wellness. If you are using a curcumin extract in pill or liquid form, it is recommended to limit your intake to short periods of time so as not to overburden your liver.

Anjali Bhargava founded Anjali's Cup in 2014 (formerly Bija Bhar) with the hope of making turmeric part of consumers' daily habits through authentic, Ayurvedic-inspired drink mixes and spice blends.

Passionate about introducing customers to
India’s authentic flavors and rituals and driven in her pursuit of balance, health, and wellness, the brand is Anjali’s love letter to her ancestors, crafted with reverence and gratitude.

Anjali’s reverence for turmeric began in childhood, watching her mother use the golden root to treat everything from colds and upset stomachs to sore muscles, and for helping manage an autoimmune issue that Anjali developed when she was just eight years old. Decades later, when Anjali began struggling with debilitating migraines, Anjali again turned to turmeric for support. She developed her own recipe, combining turmeric’s trusted benefits with the convenience of a powder, resulting in a one-of-a-kind product that delivers on turmeric’s maximum benefits with a fresh and delicious taste that is suitable for daily consumption. When her migraines disappeared for good within two months, Anjali knew she had created something special, and Anjali’s Cup’s Resilience® Turmeric Elixir, the brand’s signature blend, was born.

Years later, Anjali set out to produce a chai masala that would reflect the flavors and traditions of her beloved subcontinent. Championing authentic representation continues to be a driving force of Anjali’s business, which has grown in the past decade to include two turmeric elixirs, two chai masala blends, a golden milk mix, and a masala chai ultra concentrate. Anjali remained grounded in her commitment to the principles that led her at the beginning of this endeavor, while expanding the reach and applicability of her products.

Decades in the making, Anjali’s products are as much her offering as they are her mother’s, from whom she learned how to cook and nourish herself with Indian ingredients and rituals. A super-taster, Anjali was taught by her mom to trust her palate at a young age; nevertheless, she continues to work with her mother when developing recipes. Anjali makes these products for everyone, including her family, who consume her products daily for their health and enjoyment. That is why when it comes to quality, taste, and function, Anjali makes no compromises. The creation of Anjali’s Cup is also, in many ways, a reminder to everyone of the value of family recipes and long-standing traditions, and that we can find ways to continue to enjoy them and integrate them into our ever-changing, busy lives, embracing third-culture principles.

Anjali is available for media interviews. Please contact hello@anjaliscup.com