Anjali's Story.
Inspired by the culture and rituals of her family’s native India, Anjali Bhargava (whose name means “divine offering” in Sanskrit) founded Anjali’s Cup in 2014 (formerly Bija Bhar) as her own offering of “good roots,” with the hope of making turmeric part of consumers’ daily habits through authentic, Ayurvedically balanced drink mixes and spice blends. Passionate about introducing consumers to India’s authentic flavors and rituals and relentless in her pursuit of balance, health and wellness, the brand is Anjali’s love letter to her ancestors, crafted with reverence and gratitude.
Anjali’s reverence for turmeric began in childhood, watching her mother use the golden root to treat everything from colds and upset stomachs to sore muscles, and for helping manage Anjali’s struggles with an autoimmune issue that began when she was just eight years old. At 37, when her migraines became debilitating, Anjali again turned to turmeric for support. She developed her own recipe, combining turmeric’s trusted benefits with a delicious taste and the convenience of a powder. When her migraines disappeared for good within two months, Anjali knew she had created something special – and Anjali’s Cup’s Resilience® Turmeric Elixir, the brand’s signature premium blend, was born.
Years later, Anjali set out to produce a chai masala that would reflect the flavors and traditions of her beloved subcontinent. Championing authentic representation continues to be a driving force of Anjali’s business, which has grown in the past nine years to include two turmeric elixirs, two chai masala blends and a golden milk mix, which include collaborations with Burlap & Barrel. Now 46, Anjali remains grounded in her commitment to sharing her good roots so that others may nourish theirs.
Decades in the making, Anjali’s products are as much her offering as they are her mother’s, from whom she learned how to cook and nourish herself with Indian ingredients and rituals. A super-taster from birth, Anjali learned to trust her palate at a young age. That is why when it comes to quality, taste and function, Anjali makes no compromises. Anjali’s Cup’s Ayurvedically balanced drink mixes and spice blends are sustainably sourced and deliciously versatile, making them easy to incorporate into a daily routine.
At the heart of Anjali’s Cup is a mission to make it as easy, safe and delicious as possible for as many people as possible to incorporate the powerful benefits of my beloved golden root into their daily lives. Consumed in small quantities on a regular basis, turmeric is effective at reducing inflammation and so much more, helping build happier bodies and clearer minds. Anjali’s Cup is my gift to help everyone nourish their roots, so that they can feel good today, tomorrow and every day. I hope that in each cup they prepare for themselves, people delight in a ritual that uplifts their body, mind and spirit.
– Anjali Bhargava, Founder
Anjali Bhargava founded Anjali's Cup in 2014 (formerly Bija Bhar) with the hope of making turmeric part of consumers' daily habits through authentic, Ayurvedic-inspired drink mixes and spice blends.
Passionate about introducing customers to
India’s authentic flavors and rituals and driven in her pursuit of balance, health, and wellness, the brand is Anjali’s love letter to her ancestors, crafted with reverence and gratitude.
Anjali’s reverence for turmeric began in childhood, watching her mother use the golden root to treat everything from colds and upset stomachs to sore muscles, and for helping manage an autoimmune issue that Anjali developed when she was just eight years old. Decades later, when Anjali began struggling with debilitating migraines, Anjali again turned to turmeric for support. She developed her own recipe, combining turmeric’s trusted benefits with the convenience of a powder, resulting in a one-of-a-kind product that delivers on turmeric’s maximum benefits with a fresh and delicious taste that is suitable for daily consumption. When her migraines disappeared for good within two months, Anjali knew she had created something special, and Anjali’s Cup’s Resilience® Turmeric Elixir, the brand’s signature blend, was born.
Years later, Anjali set out to produce a chai masala that would reflect the flavors and traditions of her beloved subcontinent. Championing authentic representation continues to be a driving force of Anjali’s business, which has grown in the past decade to include two turmeric elixirs, two chai masala blends, a golden milk mix, and a masala chai ultra concentrate. Anjali remained grounded in her commitment to the principles that led her at the beginning of this endeavor, while expanding the reach and applicability of her products.
Decades in the making, Anjali’s products are as much her offering as they are her mother’s, from whom she learned how to cook and nourish herself with Indian ingredients and rituals. A super-taster, Anjali was taught by her mom to trust her palate at a young age; nevertheless, she continues to work with her mother when developing recipes. Anjali makes these products for everyone, including her family, who consume her products daily for their health and enjoyment. That is why when it comes to quality, taste, and function, Anjali makes no compromises. The creation of Anjali’s Cup is also, in many ways, a reminder to everyone of the value of family recipes and long-standing traditions, and that we can find ways to continue to enjoy them and integrate them into our ever-changing, busy lives, embracing third-culture principles.
Anjali is available for media interviews. Please contact hello@anjaliscup.com