Press
CNBC
11/07/25
The True Cost Of Trump’s Tariffs: Small Businesses Speak Out
Small businesses are reeling under the weight of Trump tariffs. Anjali Bhargava the owner of Anjali’s Cup which sells chai concentrate and turmeric blends says the current economic climate along with tariffs are threatening small businesses. The U.S. has about 36 million small businesses that account for about 99.9% of all U.S. businesses. So what impact are tariffs having on small businesses and how are larger retailers like Walmart and Amazon able to skirt their impact. CNBC spoke with small business owners to find out.
CNBC
08/13/25
Coffee and tea prices continue to ramp up due to tariffs, worrying retailers and importers
"Small business owners and others worry that the impact of tariffs on the price of coffee and tea, among other products, will only continue to grow."
CNN
04/03/2025
Trump Tariffs Overhaul Century Of American Trade Policy; U.S. Stock Futures Plunge Following Trump's New Tariffs
"Joining me now is Anjali Bhargava. She founded the company Anjali's Cup, providing sustainably sourced drink mixes and spice blends aimed at health and wellness. Anjali, great to have you this morning. Explain for us the impact that these tariffs will have for your business. From raw materials on the front end all the way through to packaging."
The Washington Post
04/03/2025
Trump tariffs ripple across the globe; Wall Street sees biggest plunge since 2020
"Some countries vowed to respond after President Donald Trump imposed higher tariffs on imports from much of the world, including many U.S. allies."
CNBC
04/01/25
‘Nowhere to absorb it’: From consumer small business to big food CEOs, Trump tariff costs will hit wallets
"Food and consumer business CEOs say tariffs on a wide range of countries will pressure thin margins in an economy where inflation is already elevated unlike the 2017-2018 trade war."
New York Magazine
12/10/2024
The Best Gifts for Spice Lovers, According to Chefs
"This is the most delicious way to drink your spices. I’ve been a fan of Anjali’s Cup for years, and I’m devoted to both its powdered chai mixes and its Masala Chai Ultra Concentrate, but this particular tin makes a pretty, long-lasting gift."
Brooklyn Paper
06/10/24
Grand opening of second Brooklyn Made storefront at City Point celebrates borough’s diverse entrepreneurship
"One of the 150 makers whose products are featured at Brooklyn Made is Anjali Bhargava. Her brand, Anjali’s Cup, sells turmeric and chai blends for daily wellness rituals. Bhargava has been selling her products in brick-and-mortar shops for almost a decade. However, she told Brooklyn Paper that it feels “awesome” to sell her products in a store solely dedicated to Brooklyn-based entrepreneurs."
Good Food Jobs
10/17/23
Deep Roots: In Conversation with Anjali Bhargava
"In her quest to eliminate migraine headaches, Bhargava was unknowingly starting the next chapter in her business: a series of turmeric-based drink mixes and spice blends motivated by her own healing."
Bon Appétit
04/26/23
The Best Chai You Can Buy
"Whether you like your chai extra gingery or with a hint of rose, these seven tea blends and chai masalas are the best of the best."
Jennifer Magazine
VIP Yourself with these Women-Founded Brands
"Turmeric is the anti-oxidant we need and love. The one in this elixir is organic, never boiled, and is so silky smooth we forgot it was a powder. Founder, Anjali Bhargava developed this product for herself after suffering debilitating migraines. We love when great women share a solution to a challenge and infuse it with as much care as they’d want for themselves and their loved ones. Plus, did we mention how good this tastes?"
